April 11, 2024
Safety Plus Appoints Chris Atkinson as New CEO

Mobile, Alabama—April 11, 2024—Safety Plus Inc., a leading provider of modern workplace safety solutions, has named Chris Atkinson as its Chief Executive Officer, as the software and tech-enabled services company looks to build on a period of revenue growth and market expansion at a time when its offerings are in increasingly high demand.

With a wealth of experience and a proven track record of driving sustainable growth and operational excellence, Atkinson most recently served as the Chief Operating Officer of Cordance, a company that acquires and accelerates the growth of vertically focused, B2B technology companies. Prior to that, he was CEO of the software company Investor Management Services, where he was instrumental in significantly scaling the business.

Atkinson’s appointment comes as Safety Plus is accelerating revenue growth, having performed ahead of expectations in recent years, following a significant investment by LoneTree, a New York-based growth capital firm. Founded more than 30 years ago, Safety Plus has emerged as a market leader in delivering innovative safety software and safety program management services that enhance risk management for a wide variety of industries. Since 2021, the company has experienced exceptional customer retention and expansion across North America, while increasing value to customers through improved solutions and services.

"As companies face mounting pressures to maximize safety and avoid unnecessary disruptions in their operations at a time when resources are constrained, Safety Plus is extraordinarily well-positioned to deliver a comprehensive mix of people, processes, software and tech-enabled services to businesses looking to manage safety operations effectively – and efficiently,” said Atkinson. “I am thrilled to be joining this outstanding team as we build on our tremendous competitive advantages, further expanding our operations and delivering exceptional value to our customers while exploring strategic growth opportunities."

“While Safety Plus has built a market-leading modern safety management platform of software, tech-enabled services and staffing solutions, there remains tremendous opportunity for further investment, growth and innovation, said Rob Cowden, Chief Innovation Officer of Safety Plus, Inc. “This is especially true as today’s leaders make safety a higher and higher priority, not just to protect their workforce, reduce risk and prevent business disruptions, but to establish cultures that support strong employee engagement, recruitment and retention, which tie directly to a company’s overall performance.

“We are confident that Chris' leadership qualities and vast experience will bring fresh perspectives and drive further growth for Safety Plus,” he added. “His strategic vision and background in leading high-performing teams and executing growth strategies will be invaluable as Safety Plus continues to evolve and meet the needs of its global customer base.”

A strategic executive known for his passion for execution, Atkinson has consistently delivered delighted customers and profitable growth. His approach to leadership involves building entrepreneurial, results-oriented teams by seamlessly integrating product strategy, customer success and go-to-market execution with a proven methodology. Under his guidance, companies have experienced transformational change, unlocking significant growth opportunities. Over the course of his career, he has also led more than a dozen strategic M&A transactions, both on the sell and buy sides, to augment organic growth levers and maximize enterprise value.

About Safety Plus:

Safety Plus is a leading provider of safety management, contractor management, and compliance software and services to a wide variety of industries. Based in Mobile, Alabama, the Company specializes in streamlining safety operations for clients throughout the United States. For more information on Safety Plus, please visit

About LoneTree Capital:

Founded in 2021 and headquartered in New York City, LoneTree provides operational and M&A support alongside flexible capital to accelerate revenue growth. The firm enables partner companies—notably, founder-owned bootstrapped businesses, divisions of larger enterprises, and formerly venture-backed companies—to achieve their next stage of growth quicker and with a higher level of certainty. For more information on LoneTree, please visit


Kim Flatley
The LAKPR Group